CAC & Channel Attribution

Know your true customer acquisition cost per channel, by joining your ad spend to the orders it actually produced.

• Bring your ad spend in. Import a spend CSV per channel and campaign, or enter amounts by hand. Every entry is dated, so the numbers line up with the period you are looking at.
• Orders attributed to channels. Orders are matched back to the channel that earned them using UTM tags, with first-touch or last-click as you prefer.
• Real CAC, not guesswork. CAC is spend divided by new customers who placed a first order, so returning buyers do not flatter your acquisition cost.
• Compare channels side by side. Spend, orders, revenue, CAC and ROAS per channel and campaign, by day or by week.